Despite the marital status of most entrepreneurs, our understanding of spousal influence on entrepreneurship remains limited. We conducted qualitative analysis on 18 spouse-entrepreneur pairs to explore the interactive nature and evolution of venture-related roles within couples. The study reveals that aligning entrepreneurial and spousal roles enables progress through innovation, creation, and growth stages. This extends existing literature on venturing roles, highlighting the significant impact of spouses in entrepreneurship.

The potentials and perils of prosocial power.

How do emotions affect entrepreneur decision-making? What helps entrepreneurs make sustainability-related decisions?