The paper focuses on how a founding team's cognitive diversity shapes the creation of a venture's culture and how this impacts venture outcomes such as reliability, legitimacy, and stakeholder engagement. The model presented in the paper serves as an initial step towards understanding culture creation in new ventures, hoping to inspire further research on the topic.

Effects of trademarks on firms’ growth, valuation, and performance.

Capabilities and the need to focus more and diverge less.

Women entrepreneurs and structural delegitimization with regulatory institutions.

Going from informal to formal entrepreneurship.

Considering the variability of the field can impact significantly insights.

Comparing the survival of family member spawns, nonfamily member spawns and spawns from nonfamily firm parents.

Exploring the fragility of market category legitimacy and strengthening category legitimacy.

Does entrepreneurship make you happy? Is the secret autonomy or meaningful work? What is the role of culture?